SketchUp Africa
SketchUp Africa, a leading 3D design software platform serving architects, interior designers, and creative professionals across Southern Africa, needed to establish organic visibility from the ground up.
The Challenge
The starting point
Starting from zero organic visibility, SketchUp Africa needed to build authority in a competitive market. The challenge was creating a sustainable organic growth strategy that would rank for both informational and transactional queries while competing against established global competitors.
Our Approach
The strategy
We took over their organic strategy from inception, building a comprehensive SEO program focused on technical foundations, content strategy, and competitive keyword targeting. Over 12 months, we systematically improved their search presence, moving from zero impressions to consistent visibility across thousands of high-value keywords. By targeting transactional queries and optimizing for local and commercial intent, we achieved remarkable growth in both impressions and organic traffic.
Results Achieved
By the numbers
Timeline
12 months
Budget Tier
Mid-market
Industry
Architecture & Design